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Market Photo Workshop Presents off-market/off to market… An exhibition by the Photo Incubator: Edition Four at Eyethu Art Space

Mar 30 @ 2:00 pm - 5:00 pm


“off-market/off to market”
An exhibition by the PHOTO INCUBATOR: Edition Four

Exhibition showcase and Public Programme



BLD Collective represented by Nathi Khumalo and Sanele Moya

Nocebo Bucibo

Lebogang Tlhako

Tsepo Gumbi


Eyethu Art Space is proud to host the Exhibition Showcase and Public Programme presented by Market Photo Workshop.

For 30 years, the Market Photo Workshop has played a pivotal role in the training of South
Africa’s photographers, ensuring that visual literacy reaches neglected and marginalized parts of our society. The Market Photo Workshop also runs a number of Public Programmes, which are a series of
events involving and directed at professional photographers, visual artists, educators, students as well as the broader public.

These Public Programmes seek to inform the trends, practices, methods, and contemporary ways of working and thinking in South African photography practice through exposure to a broad understanding of visual culture as well as a networking platform that encourages critical thinking and engagements.

The notion of trading ‘off-market’ is allusive to activity performed outside of the formal market place, whilst ‘off to market’ states an intention to attend to trade in its recognized space.

The choice in title for this showcase references the many so-called ‘alternative’ markets which allow for legible and agile photography to perform itself to informed and ready audiences.

The projects produced in the fourth Photography Incubator Programme probe and explore
these little attended ‘markets’, spaces where ideas within and on photography may be shared or traded. The incubates have used this opportunity to question the proliferation of the image
in our contemporary setting whilst also investigating the poor reflexes evident in archiving and historicizing images created for personal use and expression.

In this showcase Lebogang Tlhako imagines the tote as a mobile exhibition space for earrings
she trades on-line whilst Nocebo Bucibo adopts text as an alternative F-stop, the BLD Collective excavates family memories and notions of self-value by revisiting the family album
and Tsepo Gumbi creates an on-line home for photographers seeking clients, workshops and scholarship.

These 5 photographers have each re-enforced the need to engage with markets outside of
the traditional, they have found their niche audiences and seek to cater their bespoke products, the tactile and intangible. They have all gone successfully ‘off-market’ and to market.

Entrance is Free.



Mar 30
2:00 pm - 5:00 pm
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Market Photo Workshop


Eyethu Art Space
00651 Tshabalala Street
Johannesburg, 1801 South Africa
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